Samsung’s Answer to Meta Ray-Ban: Check Out Samsung’s XR Glasses!

In a bold and strategic move that underscores its ambition in the rapidly evolving world of extended reality (XR), Samsung is preparing to launch a groundbreaking line of XR glasses—its answer to the growing competition posed by products like Meta’s Ray-Ban smart glasses and Apple’s Vision Pro. With the introduction of its highly anticipated XR projects, Samsung is making it clear that it intends to play a leading role in shaping the future of immersive technology.

Introducing Project Haean: Samsung’s First XR Glasses

Codenamed “Project Haean,” Samsung’s upcoming XR glasses are being developed with the goal of offering a richer, more immersive experience than what’s currently available on the market. Industry insiders report that Samsung is in the final stages of development, fine-tuning both the functionality and technical specifications of the device. While the company has remained tight-lipped about specifics, sources suggest that these XR glasses could launch as early as late 2025, bringing a fresh wave of competition to the XR space.

Unlike traditional smart glasses, which have often prioritized aesthetics or limited hands-free functionality, Project Haean aims to blend powerful computing capabilities with sleek, user-friendly design. Early reports indicate that Samsung’s device will likely support a wide array of use cases—from immersive media consumption and interactive gaming to productivity tools and augmented communication.

Project Moohan: A Collaborative XR Headset with Google and Qualcomm

In parallel to its XR glasses initiative, Samsung is also collaborating with Google and Qualcomm on a more ambitious mixed-reality headset project, known as “Project Moohan.” This headset is designed to be a full-featured immersive device, one that directly competes with high-end offerings like Apple’s Vision Pro.

At the heart of this project is Android XR, a new operating system specifically built for XR experiences. Google is leading software development, while Qualcomm is contributing its cutting-edge XR processor technology. Samsung, meanwhile, is taking charge of the hardware, drawing on its vast experience in consumer electronics and display innovation.

Project Moohan represents not just a single device but a potential platform for a new generation of XR experiences. It’s expected to debut sometime in Q3 2025, and development is already well underway. Samsung has created a dedicated internal “Immersive Team” to oversee the project, emphasizing the company’s commitment to establishing a long-term presence in the XR space.

Competing with Meta and Apple

Samsung’s dual-pronged XR strategy is seen as a direct response to its rivals, particularly Meta and Apple, who have already staked their claims in the immersive tech market. Meta’s Ray-Ban smart glasses have found a niche among users looking for lightweight, social-friendly wearables, while Apple’s Vision Pro targets high-end consumers with deep integration across the Apple ecosystem.

Samsung, however, is uniquely positioned to challenge both. With deep supply chain advantages, in-house semiconductor expertise, and a rich ecosystem of smartphones, TVs, and smart appliances, Samsung can potentially offer XR devices that are not only more affordable but also more tightly integrated into consumers’ digital lives.

Moreover, the company has a track record of pushing boundaries in new product categories—from foldable smartphones to 8K televisions—making it well-equipped to innovate in the XR field.

What to Expect

Though details are still emerging, we can expect Samsung’s XR glasses to include features such as:

• High-resolution micro-OLED or AR displays
• Eye and hand tracking capabilities
• Seamless integration with Galaxy smartphones and tablets
• Voice-controlled interface via Bixby or Android XR assistant
• Lightweight, stylish design suitable for all-day wear

Meanwhile, the mixed-reality headset under Project Moohan is expected to include advanced spatial computing, multi-device syncing, and possibly even 3D video capture.

A Glimpse Into the Future

With Project Haean and Project Moohan in development, Samsung is signaling a clear intention: to lead the next wave of consumer electronics through immersive, interactive, and intelligent devices. These XR efforts are more than just a tech experiment—they represent Samsung’s vision for a world where physical and digital experiences merge seamlessly.

For users eager to see what’s next, a sneak peek at these devices can be found in early demos and tech previews. One recommended resource is the YouTube video titled “I Tried Google and Samsung’s Android XR Headset and Glasses”—which offers firsthand impressions of the hardware in action.

Watch here: YouTube – I Tried Google and Samsung’s Android XR Headset and Glasses

As the XR race heats up, Samsung’s upcoming glasses and headset could very well redefine how we work, play, and connect in the digital age. Whether you’re a tech enthusiast or a casual user, Samsung’s entry into XR is one to watch closely.

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