I Sell Protection Dogs For $175K In Montana
In the rugged landscapes of Livingston, Montana, a unique luxury business is thriving: Svalinn, a company that breeds, raises, and trains elite protection dogs priced at $175,000 each. Founded by Kim Greene, the 51-year-old president and co-founder, Svalinn has captured attention as a provider of four-legged bodyguards that double as affectionate family companions.
The Origins of Svalinn
Kim Greene’s journey began far from Montana. In 2005, while living in Nairobi, Kenya—after time spent in Afghanistan—she faced security concerns during her pregnancy with twins. Unable to rely on firearms or bodyguards in certain environments, she turned to protection dogs for reliable, ever-present safeguarding. What started as a personal solution evolved into a business. Initially focused on Rhodesian Ridgebacks, Greene later shifted to a custom crossbreed and renamed the operation Svalinn, drawing from Norse mythology where the shield Svalinn protects the world from the sun’s destructive force.
After relocating to the United States—first to Wyoming, then to a 170-acre ranch in Livingston, Montana, in 2016—Greene refined the model. The ranch, located in a small town of about 9,000 residents east of Bozeman, now hosts up to 46 dogs at various stages of development. Greene emphasizes that these are not aggressive “attack dogs” but discerning protectors trained to respond only when necessary.
The Breed and Training Process
Svalinn dogs are a carefully selected mix of German Shepherds, Dutch Shepherds, and Belgian Malinois. This combination delivers athleticism, intelligence, stability, and a balanced temperament—avoiding the genetic issues sometimes seen in purebred lines. Puppies begin intensive training at just eight weeks old and continue for 2–3 years, accumulating over 1,000–2,000 hours of work.
The program covers foundational obedience, socialization, agility, mental stability, and protection skills. Dogs learn to detect threats early, create space for their owners to escape danger, and deploy controlled responses—such as holding a bite until commanded to release. Trainers simulate real-world scenarios, including intrusions, while prioritizing an “on switch” and “off switch” for calm, family-friendly behavior. Greene notes that these dogs often exhibit better manners than most people and are affectionate household members first, with protection as a secondary capability.
Svalinn produces and places only a limited number of dogs annually—typically 18–20, though it reached a record 23 in 2025—ensuring exclusivity and quality. Clients visit the ranch for temperament matching, and ongoing support includes follow-up training and boarding.
Why the High Price?
The $175,000 price tag reflects the extensive resources invested. Years of personalized, hands-on training by expert staff, combined with selective breeding and low-volume production, drive the cost. As expenses rise and demand grows among ultra-wealthy individuals—such as rural estate owners, high-profile families, and those seeking alternatives to firearms or hired security—the value lies in unparalleled peace of mind.
These dogs cannot be hacked, bypassed, or turned against their owners. They travel anywhere, integrate seamlessly into daily life, and provide constant vigilance. Clients like retired pilot Stephen Mazzola praise their dual role as best friends and discreet guardians for family properties.
Business Success and Philosophy
Svalinn generated approximately $2.97 million in revenue in 2024 and achieved profitability for the first time in recent years. Financials for 2025 were not yet finalized as of early 2026, but the company continues to expand its reputation through media features, including a prominent CNBC profile.
Greene stresses that Svalinn is not about selling fear but delivering confidence and companionship. She often counsels potential buyers to ensure the commitment fits their lifestyle, maintaining a selective approach. For those who qualify, a Svalinn dog represents more than security—it’s a loyal, thinking partner that blends elite protection with genuine love.
In an era of increasing personal security concerns, Svalinn stands out as a premium solution: a living shield that’s as devoted as it is capable. Would you invest in such a unique guardian? For Greene and her clients, the answer is a resounding yes.
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