Bhuban Badyakar, the humble peanut seller from Kuraljuri village in Birbhum district, West Bengal, became a nationwide and even international sensation in 2021-2022 with his catchy folk-style sales jingle “Kacha Badam”. The song, originally a simple marketing tune sung while selling raw peanuts on his bicycle, exploded on social media and inspired countless remixes, dance challenges, and covers.
Five years later, Bhuban’s life has changed in many ways, though he remains rooted in his village identity.
A More Comfortable Life with Lingering Challenges
Bhuban has moved from his small hut to a new, better house, which he has proudly showcased in recent interviews. Fame brought visible improvements to his living conditions and a level of respect he never had before. People now recognize him on the streets, ask for selfies, and invite him for local performances and events.
However, his journey has not been without struggles. He was reportedly tricked into signing away the copyright of his viral hit, leading to legal troubles and limited financial benefits from its massive success. Reports from earlier years mentioned financial difficulties, including challenges in paying rent, and reliance on his son’s income as a civic volunteer. Despite these setbacks, Bhuban has maintained a positive outlook.
Still Singing and Staying Grounded
Now in his mid-50s, Bhuban continues to engage with music occasionally. In a notable 2025 interview, he spontaneously sang, reflected on the fame, and shared that his life has improved overall. He even has an upcoming or released track titled something like “Ekhan Ami Bechi Na Badam” (Now I Don’t Sell Peanuts Anymore), reflecting his shift from street vendor to recognized artist.
He lives with his wife, two sons, and a daughter, taking pride in his village roots and folk music heritage. While he stepped back from the intense national spotlight after the initial wave, he remains active at the community level and values the recognition that came with his viral moment.
Bhuban Badyakar’s story is a classic tale of overnight fame in the digital age — complete with its highs, betrayals, and the quiet resilience of a man who found unexpected stardom while simply trying to sell peanuts. Today, he lives a quieter but more dignified life, forever remembered as the voice behind one of India’s most infectious viral songs.
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