The CEO of the Chinese startup XReal, Chi Xu, has expressed confidence that their AR glasses, the Air 2 Ultra, will outperform Apple’s Vision Pro in the market.
The key reasons for this claim include affordability and accessibility. XReal’s Air 2 Ultra is priced at $699, significantly lower than Apple’s Vision Pro, which starts at $3,499. This makes XReal’s product a more budget-friendly option for consumers interested in augmented reality (AR) glasses [❞] [❞].
XReal’s AR glasses project a virtual screen that displays notifications and video directly in the user’s line of vision. The company aims to make advanced wearable 6DoF (Six Degrees of Freedom) glasses that are comfortable to wear all day and accessible to a wide range of users in the XR (extended reality) development ecosystem. Additionally, XReal plans to produce 50,000 units of the Air 2 Ultra this year, with expectations of it becoming a major revenue generator in the future. The company has been in the AR glasses market since 2017 and is reportedly set to raise an additional $60 million in funding, which will help scale their manufacturing and R&D capabilities [❞].
Furthermore, XReal has another AR glasses model priced even lower, at $379, which has contributed to its growing popularity. This model’s competitive pricing has led to significant sales, with expectations to reach 200,000 units soon. The lower price point is a major differentiator from Apple’s more expensive Vision Pro. XReal’s success is attributed to the immersive experience and new form factor that their AR glasses offer [❞].
In summary, XReal’s competitive edge over Apple’s Vision Pro lies in its significantly lower price, making advanced AR technology more accessible to a broader consumer base.
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