In a popular episode of the Money Mindset podcast hosted by Sonia Shenoy, wealth advisor Kirtan Shah — founder of Credence Wealth Advisors and manager of over ₹1,000 crore in assets — shared practical strategies for achieving a ₹10 crore investment corpus by age 40. The discussion, which has garnered hundreds of thousands of views since its release in May 2025, focuses on discipline, consistent investing, and realistic planning tailored for India’s middle-class professionals.

While building such a substantial corpus requires a mix of high savings rates, strong market returns, and career growth, Shah emphasizes that it’s achievable for many with the right mindset.

The 30-30-40 Rule: A Blueprint for Financial Discipline

At the heart of Shah’s advice is the 30-30-40 rule, a simple yet powerful budgeting framework:

• 30% on lifestyle expenses: This covers discretionary spending like dining out, travel, shopping, and entertainment. The key is to enjoy life without excess.
• 30% on EMIs and commitments: Limit loan repayments (home loan, car loan, etc.) to this portion to avoid debt trapping your income.
• 40% on investments and savings: Direct at least 40% of your take-home pay toward wealth-building instruments like mutual funds, insurance, and emergency funds.

This rule flips traditional spending habits, prioritizing investments over lifestyle inflation. As Shah notes, many middle-class earners fall into the trap of upgrading lifestyles with every salary hike, leaving little for compounding.

The Power of Early and Consistent Investing

Shah’s roadmap heavily relies on starting early — ideally in your 20s or mid-20s — and leveraging equity mutual funds through Systematic Investment Plans (SIPs).

He recommends aiming for a 12-15% compounded annual growth rate (CAGR), which is realistic based on India’s long-term equity market performance (historical averages for diversified equity mutual funds range from 12-15% over 10+ years, though past returns don’t guarantee future ones).

Here’s what consistent SIPs could achieve (assuming fixed monthly investments and no step-ups for simplicity): Time Horizon Expected CAGR Required Monthly SIP for ₹10 Crore Notes 15 years (e.g., age 25 to 40) 15% ≈ ₹1.64 lakh Aggressive but possible with high income growth 15 years 12% ≈ ₹2.12 lakh More conservative estimate 15 years 18% ≈ ₹1.27 lakh Optimistic scenario 20 years (e.g., age 20 to 40) 15% ≈ ₹76,000 Easier with longer compounding 10 years 15% ≈ ₹3.85 lakh Challenging; requires very high savings

Calculations based on standard SIP future value formula. In reality, step-up SIPs (increasing investments with salary hikes) can significantly reduce the required starting amount.

For most people, a 15-year horizon means saving aggressively while benefiting from salary increases (often 10-15% annually in corporate jobs).

Home Ownership: Emotional vs. Financial Decision

Shah candidly discusses the great Indian dream of owning a home. While emotionally fulfilling, buying early can derail wealth-building due to high EMIs eating into the 40% investment bucket.

His advice:

• If renting allows higher investments, it may mathematically outperform owning (especially in high-cost cities).
• Treat home purchase as a lifestyle choice, not purely an investment — real estate returns often lag equities over long periods.
• Cap home loan EMIs at 30% of income to preserve investment capacity.

Key Takeaways for Aspiring Crorepatis

1. Start Early, Stay Consistent: Time is your biggest ally. Even modest SIPs in equity funds can grow exponentially.
2. Avoid Lifestyle Creep: Follow the 30-30-40 rule strictly to channel surplus into investments.
3. Focus on Equities: Long-term wealth in India has historically come from stocks/mutual funds, not fixed deposits or gold alone.
4. Factor in Luck and Growth: High corpus goals need favorable markets, career progression, and some bonuses — but discipline covers the controllable parts.
5. Financial Education Matters: Avoid common pitfalls like chasing hot tips or over-leveraging.

Shah acknowledges that not everyone starts with high salaries, but with rising incomes in India’s growing economy, disciplined savers can bridge the gap.

As one viewer commented, the advice is inspiring but grounded: “Assumes decent starting salary, but the principles are gold.”

If you’re in your 20s or 30s, this framework offers a clear path. The journey to ₹10 crore isn’t about get-rich-quick schemes — it’s about consistent, boringly brilliant habits compounded over time.

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