Hollywood legend Kevin Bacon has made waves by temporarily changing his surname from Bacon to Bean. The fun switch is part of a new initiative called Beansday, aimed at encouraging people to swap meat for beans one day a week.
Launch of Beansday on June 17, 2026
On June 17, 2026, the 67-year-old actor partnered with Humane World for Animals (formerly the Humane Society of the United States) to kick off Beansday. The campaign promotes a simple weekly habit: choosing beans over meat every Wednesday to benefit animals, the environment, and personal health.
Bacon embraced the change wholeheartedly, even appearing in a promotional video and PSA wearing a suit made entirely of beans. He shared on Instagram: “Happy #Beansday! Today, and every Wednesday, we swap meat for beans… Heck, I’m even changing my last name from Kevin Bacon to Kevin Bean!”
Why Kevin Bacon? The Perfect Punny Spokesperson
The actor’s famous last name made him an ideal fit for the campaign. Known for movies like Footloose and Tremors, Bacon has long leaned into food-related jokes. This time, he’s using his celebrity for a meaningful cause.
Bacon and his wife, Kyra Sedgwick (married since 1988), live on a 40-acre farm in Connecticut with horses, goats, pigs, cows, and chickens. The couple are longtime animal advocates, and Bacon has described spending time with their farm animals as therapeutic.
The Impact of One Small Change
Beansday highlights how a single weekly swap can:
- Reduce animal suffering
- Lower environmental impact
- Save money
- Improve personal health
It’s presented as an easy, non-preachy way for people to make a difference without overhauling their entire diet. Bacon noted that small actions like this can have a big effect on animals, the planet, and your pocketbook.
Family Support and Long-Term Advocacy
Bacon and Sedgwick share two adult children, Travis and Sosie, who have also entered the entertainment world. The family’s lifestyle aligns closely with the campaign’s goals. In the past, they’ve even playfully named farm animals with Bacon puns.
While the name change is temporary, the message is lasting. Bacon hopes it sparks conversations about mindful eating and animal welfare.
Fans are already responding positively to the lighthearted yet impactful campaign. Whether you try bean chili, burritos, or a simple salad this Wednesday, Beansday offers a tasty way to support a good cause.
Will you join Kevin Bean (formerly Bacon) and go meatless on Wednesdays? It’s a small step with potentially big rewards.
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