Salman Khan, affectionately known as “Bhaijaan” or “Sallu Bhai” to millions of fans across India and beyond, has been a cornerstone of Bollywood for over three decades. From his breakthrough in Maine Pyar Kiya (1989) to becoming a box office juggernaut with films like Dabangg, Bajrangi Bhaijaan, and the Tiger franchise, Khan embodied the quintessential masala hero — charismatic, muscular, and larger-than-life. His ability to draw crowds, especially during Eid releases, was legendary. However, in recent years, whispers of a “downfall” have grown louder. A series of box office flops, lingering legal controversies, health challenges, and the evolving dynamics of Indian cinema have tested his enduring stardom. While Khan remains active and defiant, the narrative around his career has shifted from invincible superstar to a veteran navigating rough waters.

The Golden Era: Rise of a Phenomenon

To understand the perceived downfall, one must revisit Salman’s peak. In the 2010s, he delivered consistent blockbusters. Films such as Ek Tha Tiger (2012), Bajrangi Bhaijaan (2015), Sultan (2016), and Tiger Zinda Hai (2017) not only shattered box office records but also expanded his appeal beyond traditional Hindi-speaking audiences. These movies grossed hundreds of crores worldwide, cementing his status as one of Bollywood’s biggest earners. Salman’s personal brand — rooted in simplicity, family values, and an unapologetic “bhai” image — resonated deeply, especially in Tier 2 and 3 cities.

His television stint with Bigg Boss further amplified his reach, turning the reality show into a cultural juggernaut. Despite occasional controversies, Khan’s star power seemed unassailable. He lived modestly in his Galaxy Apartments home despite a reported net worth exceeding ₹2,900 crore, reinforcing his “people’s hero” persona.

Box Office Reality Check: From Hits to Disasters

The turning point became evident post-2018. Salman’s films began showing signs of fatigue. Race 3 (2018) and Dabangg 3 (2019) received criticism for formulaic storytelling and weak scripts, though they managed decent openings thanks to his pull. The pandemic-era Radhe (2021) was a direct-to-streaming affair that divided opinions.

Post-pandemic challenges intensified. Kisi Ka Bhai Kisi Ki Jaan (2023) scraped past ₹100 crore but was seen as underwhelming for an Eid release. The 2025 film Sikandar, helmed by acclaimed director A.R. Murugadoss and co-starring Rashmika Mandanna, was highly anticipated but turned out to be a major disappointment. Made on a hefty ₹200 crore budget, it collected around ₹100-211 crore nett domestically, falling into the “flop” or “disaster” category according to trade analysts.

Data from Ormax Media highlights a steep decline in Salman’s box office dominance from 2010-2025. His audience likeability and popularity metrics dropped significantly, reflecting broader industry shifts toward content-driven cinema and pan-India spectacles from the South. Critics argue that over-reliance on repetitive tropes, lack of innovative collaborations, and audience evolution contributed to this slide. Even loyal fans expressed disappointment on platforms like Reddit, pointing to greed, arrogance, and complacency as factors.

Rumors of retirement surfaced in April 2026, shocking fans, though they were later dismissed as unconfirmed or possibly a prank. Khan has since signaled renewed activity, including potential projects with Tamil director Atlee and others, aiming for a Jawan-like resurgence.

Legal Battles: A Persistent Shadow

Legal issues have haunted Salman throughout his career, often resurfacing at inopportune times. The 1998 blackbuck poaching case in Jodhpur and the 2002 hit-and-run incident remain unresolved in public perception, despite court proceedings. In 2026, a new controversy erupted with the proposed film Kala Hiran: Battle for Legacy. Directed by Bharat Shrinate and produced by Amit Jani, the movie allegedly draws inspiration from the blackbuck case, featuring a lookalike, iconic accessories like Khan’s bracelet, and themes linked to gangster Lawrence Bishnoi.

Salman issued legal notices and approached the Delhi High Court seeking an immediate stay on production, promotion, and release, citing violation of personality rights, potential defamation, and interference with ongoing legal matters. The court issued notices, and the matter continues, keeping negative headlines alive.

These episodes fuel debates about image management and whether constant legal scrutiny erodes fan confidence and brand value.

Health Struggles and Personal Resilience

Adding to the challenges are health concerns. Salman has publicly opened up about battling multiple serious conditions, including trigeminal neuralgia (causing intense facial pain), a brain aneurysm, and arteriovenous malformation (AVM). On shows like The Great Indian Kapil Show, he emphasized his determination: “We’re still working despite all this.”

Viral social media posts in mid-2026 claimed he is postponing advanced treatment in the US to prioritize film commitments, with family members reportedly urging otherwise. While these remain unconfirmed by Khan or his team, they have sparked widespread concern. Earlier in the year, he paused professional work due to his father Salim Khan’s hospitalization, highlighting family priorities.

At 60, balancing high-octane action roles with health management poses unique challenges in an industry that demands youthfulness and stamina.

Bigg Boss: Anchor or Anchor Dragging Him Down?

Bigg Boss has been a double-edged sword. Salman continues to host, with Season 20 slated to begin shooting in September 2026. It provides steady visibility and revenue but exposes him to controversies and criticism that “reality TV hosting” dilutes his cinematic aura. Some analysts suggest overexposure contributes to the perceived decline in theatrical appeal.

Nevertheless, it keeps him connected with younger audiences and mass viewers.

Industry Context and Path Forward

Bollywood’s broader crisis — rising costs, audience fragmentation, and preference for fresh content — affects even giants like Khan. Competitors like Shah Rukh Khan have reinvented successfully with films like Jawan and Pathaan. Salman is reportedly exploring diverse roles, including war dramas like Maatrubhumi (formerly Battle of Galwan), and bilingual projects.

His resilience is evident. Despite setbacks, he maintains a massive fan following, continues philanthropy, and upholds a simple lifestyle. Supporters argue this is not downfall but a natural transition for a 60-year-old icon in a youth-obsessed industry. Detractors point to the need for script selection overhaul and reduced reliance on formula.

End of an Era or New Beginning?

The “downfall” of Salman Khan is subjective. Box office numbers show a clear dip from his peak, legal and health issues add pressure, and cultural shifts challenge his dominance. Yet, his legacy as a superstar who redefined Hindi cinema’s commercial landscape remains intact. With upcoming films and Bigg Boss commitments, 2026-2027 could mark a revival or further consolidation.

Fans continue to root for Bhaijaan, hoping for a spectacular comeback that reminds everyone why he ruled for so long. In an industry known for unpredictable twists, Salman Khan’s story is far from over. Whether he adapts successfully or gracefully steps back, his impact on Indian entertainment is undeniable. As he himself might say in true Khan style — the show must go on.

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